Active Audience
Download Active Audience PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Active Audience book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Active Audience
Despite a number of retrospective works on cultural studies, to date no other book dedicates itself to the historical and theoretical examination of British cultural studies' engagement with the »active audience theory« of the Birmingham School and its legacies. However, this book is no mere reconstruction of active audience theory as Huimin Jin develops new theoretical insights initially through a critical review of Stuart Hall's classical model of »encoding/decoding« and close readings of David Morley's groundbreaking ethnographic audience studies. Questioning the discourse model of the active audience proposed by Hall and Morley, Jin elaborates a new materialistic concept of audiences for the twenty-first century.
The Evolution of Audience Power
Essay from the year 2011 in the subject Communications - Multimedia, Internet, New Technologies, grade: "Distinction" (
Audience-Citizens
Author: Ramaswami Harindranath
language: en
Publisher: SAGE Publications Pvt. Limited
Release Date: 2009-03-12
This book explores how sociological and cultural factors affect interpretations of mediated knowledge. Using concepts from contemporary hermeneutics - in particular Gadamer - it examines the notion that understanding is irretrievably linked to the interpreter's socio-cultural positioning.
