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The Adweek Copywriting Handbook

Author: Joseph Sugarman

language: en

Publisher: John Wiley & Sons

Release Date: 2006-12-11

Great copy is the heart and soul of the advertising business. In this practical guide, legendary copywriter Joe Sugarman provides proven guidelines and expert advice on what it takes to write copy that will entice, motivate, and move customers to buy. For anyone who wants to break into the business, this is the ultimate companion resource for unlimited success.

Adweek

Author:

language: en

Publisher:

Release Date: 2003

Vols. for 1981- include four special directory issues.

Adweek's Marketing Week

Author:

language: en

Publisher:

Release Date: 1991-10

Truth, Lies, and Advertising: The Art of Account Planning (Adweek Magazine Series)

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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

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Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)

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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Adweek Book S.)

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Hey, Whipple, Squeeze This: A Guide to Creating Great Ads (Adweek Magazine Series)

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Disruption: Overturning Conventions and Shaking Up the Marketplace (Adweek Magazine Series Book 1)

by Jean-Marie Dru

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Casting for Big Ideas: A New Manifesto for Agency Managers (An Adweek Book)

by Andrew Jaffe

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Summary4u: Adweek Copywriting Handbook by Joseph Sugarman: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

by Summary4u Publishing

4.00 of 1

By Joseph Sugarman The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Co (1st Edition)

by Unknown Author

3.00 of 1

Under the Radar: Talking to Today's Cynical Consumer (Adweek Magazine Series Book 2)

by Jonathan Bond

3.76 of 41