B2b Com

B2B.COM

Get in on the fastest growing segment of Internet business! E-business is hot - business-to-business e-business is even hotter! But who are the new power brokers in the e-business markets? How are they using e-business applications to turn their annual ledgers from red to black? What do their award-winning Web sites look like? And what's in store for the commercial online industry in the years to come? B2B.com examines the new ideas germinating in small cubicles and corporate drawing boards nationwide and analyses what type of fruits they will bear online in years to come. Plus, it includes tips and tricks from dozens of online experts, from industry gurus to e-business owners. B2B.com gives readers all they need to know about the issues e-businesses face now and down the road, what the technology will offer, and who's making it work best for users of all types. B2B.com covers: * Setting up an e-business site * The hottest e-business sites * Marketing your e-business * Future trends * And more!

Chemical Week

Internet Marketing

This guide explains how organisations can use the Internet to support their marketing activities. Building on traditional marketing theory together with emerging academic literature, it details an approach to applying the Internet for marketing.