Basic Marketing Management
Download Basic Marketing Management PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Basic Marketing Management book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Basic Marketing Management
Focuses on all aspects of planning, coordinating and executing marketing strategy. Includes the main concepts and terms associated with marketing management. Contains new chapters on competitive analysis, sales promotion, direct marketing and an increased emphasis on international trade and foreign marketing strategies.