Boomer
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Interview with a Boomer
Author: Vince Stella
language: en
Publisher: Totalrecall Publications
Release Date: 2011-01
"Interview With A Boomer" Living Through A Phenomenon Do you can recall where you were, what you were doing, and who you were doing it with when President John F. Kennedy and Martin Luther King was assassinated. With so much of our personal history past and the heroes of our lives disappearing, it's time to remember when: to examine our formative years, young adolescence, and our experience as young adults in unprecedented times. Can you remember the excitement Elvis (The King) and hysteria of Beatlemania? Were you drafted by the U.S. Selective Service into the war in Southeast Asia or did you burn your draft card at a college sit-in? Can you recall the slim fashion of Twiggy, or the rain and mud of Max Yasgur's farm in August of 1969? Remember when you really had to dial the phone? How about your first look at color television? These and many images of our youth are so telling, and vividly demonstrate the times we lived through back in the day. And now that you have recalled this time, where are we now? Have we left the culture we changed over the last five decades for the better? Who are we now? Are we still a group to be reckoned with? Do we -- can we -- continue to shape the world around us? Yes, perhaps we have changed the world and it has changed us, but once upon a time there were simpler days. The recollections are the author's own, but they are also those of many boomers sharing common threads of a time that has imprinted impressions on each us forever. Vince shares his anecdotes and experiences in this unique history of the boomers by recalling what it was really like to live during a time of wonder as children, excitement as teenagers, and of experimentation and angst as young adults. Using notable iconic events of the era to trigger our memories, he explores and shares his time growing up with the over 72 million boomers still active today. Author Vince Stella was born in the culture-rich Little Italy community of New York City, and raised among the new suburban neighborhoods of Long Island in the 1950s, '60s and '70s, Vince Stella has painted an articulate picture of growing up during the phenomenon called The Baby Boom. Been Their! Done That! What about you
Boomers 3.0
Author: Lawrence R. Samuel
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2017-07-14
Capitalizing on what is arguably the most important social phenomenon of our time and place—the aging of America—this book shows organizations how to market specifically to baby boomers in their third act of life. The graying of America is undeniable, with an estimated 10,000 boomers turning 65 every day. But to dismiss the baby boomer generation as a group no longer worth marketing to would be foolish. According to the Census Bureau, in 2029—the year when the last boomer will have turned 65—there will still be more than 61 million boomers, roughly 17 percent of the projected population of the United States. Boomers will still be the wealthiest generation in the United States until at least 2030, according to the Deloitte Center for Financial Services, with their share of net household wealth to peak at 50.2 percent by 2020. Boomers 3.0: Marketing to Baby Boomers in Their Third Act of Life describes how to market to baby boomers from a cultural perspective, specifically addressing the demographic group of baby boomers in their later adulthood—a period that will continue for the next two to three decades. The author uses the term "3.0" to indicate the baby boomers' third phase of life and explains how this third act of life will differ from earlier periods; accordingly, organizations should take a different approach to marketing to them than in the past. This book offers a way to contextualize business objectives within a culturally based, forward-thinking framework that fully leverages the opportunities presented by what is perhaps the biggest and most affluent customer base in history. Readers will be able to use the strategies described to map territories to stake and mine in targeting boomers, create meaningful relationships with individuals in this group, and communicate effectively with boomers to offer them products and services.
The Baby Boomer Generation
Do you remember washing in a tin bath by the fire, using outside lavatories and not having a television? Did you grow up in the 1950s and were you a teenager in the swinging sixties? If the Festival of Britain, food rationing and the Queen's coronation are among your earliest memories then you belong to the post-war baby boomer generation. How did we end up here, in the second decade of the twenty-first century, when it all just seems like yesterday? In this fascinating new trip down memory lane, Paul Feeney remembers what it has been like to live through the eventful second half of the twentieth century. This nostalgic journey through an era of change will resonate with anyone who began their innocent childhood years in austerity and has lived through a lifetime of ground-breaking events to the much changed Britain of today.
