Branded
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Branded
This book is an excellent resource that examines significant brands and the points of interest associated with their successes (and sometimes failures). Brands in this work span sport, recreation, and beyond, and each chapter sheds light on actions that have utilized sport business to cultivate brand equity. The importance of branding has generated great interest in academic and professional circles. Brands range from images that represent products to a variety of symbols associated with products. The producers and consumers of these products build associations and affinities to these brands. The brands profiled are examples of successful (and sometimes not so successful) products, and this book's impressive accumulation of information concerning the companies, people, places, goods, and services provides points for discussion and further examination. Branded can serve as a stand-alone text or as a supplement in a variety of academic settings. To further enhance the information provided in this work, each chapter includes the following sections: The Line-Up -- gives an overview of the company and the cases being addressed; Timeline -- identifies relevant historical events and provides points of reference for significant points in the brands' history; The Final Score -- critically examines industry perspectives and implications regarding the profiled brands; Post-Game Comments -- identifies key concepts; and Discussion Questions -- offers opportunity for further theoretical explorations and would be useful for facilitating class discussions. Additionally, web-based resources, tables, side boxes, and figures are provided as further background information for the brands being profiled. A glossy, 16-page section of photographs enhances the text. "Recommended. Lower- and upper-division undergraduates; technical students; general readers." -- CHOICE Magazine "For those looking for a broad range of great branding examples in sports, look no further. . . . From a teaching standpoint, Branded's introduction starts off strongly and provides a good basis for readers of all levels to know what branding is and what it is for. . . . It will not fail to leave its mark." -- Journal of Product & Brand Management
The Federal Reporter
Includes cases argued and determined in the District Courts of the United States and, Mar./May 1880-Oct./Nov. 1912, the Circuit Courts of the United States; Sept./Dec. 1891-Sept./Nov. 1924, the Circuit Courts of Appeals of the United States; Aug./Oct. 1911-Jan./Feb. 1914, the Commerce Court of the United States; Sept./Oct. 1919-Sept./Nov. 1924, the Court of Appeals of the District of Columbia.
Branded Male
Author: Mark Tungate
language: en
Publisher: Kogan Page Publishers
Release Date: 2008-02-03
The male market is exploding. Thanks to emerging social and cultural trends, men are becoming consumers to reckon with. In 1990 only 4% of men claimed to regularly use a skin care product. By 2015 the figure will have risen to 50%. Branded Male discusses the evolution of the male consumer and the desire of marketers to tap into the still underdeveloped male market. Crammed with facts and anecdotes, it analyzes how to effectively brand products and services for the male market. Using a typical modern male's weekday as a template and examining all the influences affecting him, Branded Male considers his exposure to brands and the ways marketers can exploit these channels, taking you through popular strategies for marketing to men. In his trademark style, Mark Tungate paints a portrait of the male consumer. From razor blades to beer, from aftershave to hotels, he finds out which marketing messages have the most impact on male wallets. Men's bank balances may never be the same again.
