Broadcast Cable Programming
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Broadcast/cable Programming
This widely used text (over 250 adoptions) offers a current strategies approach to broadcast and cable programming, with network/local and commercial/noncommercial perspectives. It focuses on three primary responsibilities of programming executives: (1) evaluating audiences and programs; (2) selecting programs; and (3) scheduling, or organizing, programs into coherent program services. The book is divided into five major sections: Part One introduces the concepts and vocabulary for understanding the remaining chapters; Parts Two through Five look at programming strategy respectively for television, cable, radio, and public broadcasting from the perspective of industry programming experts.
Broadcast/cable Programming
Provides a current strategies approach to programming with network/local and commercial/non-commercial perspectives. It focuses on three main activities of programming executives: evaluating audiences, selecting and scheduling programs.