Business Content Creator
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Value Creation and Branding in Television's Digital Age
Until recently, profit in the television industry went to the owners of the conduit, the distributors of content. As the industry enters the digital age, the distribution bottleneck will disappear and be replaced by the content creators themselves. This book explains patterns of profitability from the golden age of television to the emerging digital age. Television today is not just 500 channels: it is countless millions of hours of programming stored on video servers around the world. For media companies wanting to create value in this new era, including the major networks, digital branding is key. Just as consumers manage to make their way in 30 seconds through a 100-foot aisle jammed with hundreds of boxes of cereal by reaching for a box of whatever name brand product they know and love, viewers will also navigate through the vast wasteland of content by returning to their favorite digital brand. This book provides detailed historical data, financial models, and informed discussion of profitability trends in the industry. It offers a framework for understanding and predicting profitability and describes the nature of branding as it applies to the television industry. It shows how a handful of dominant brands will emerge as sought-after organizers of content. Investors, industry consultants and executives, policy makers, students and academics will all find this book fascinating and informative.
Boss Beauty
Find inspiration to take charge and become the CEO of your own life. “Boss Beauty […] is great inspiration for women and girls and anyone who loves them." —Lauren Iannotti, Editor-in-Chief of Real Simple Magazine "Boss Beauties arrived at the development of web3 to usher women and girls into this exciting new world, and they do it with bold and colorful art that motivates and inspires." —Maya Draisin, Chief Brand Officer at TIME Magazine Lisa Mayer, founder and CEO of Boss Beauties, brings the modern women to the page in Boss Beauty: Inspiration to Be Everything You Want. From Olympic athletes to NASCAR drivers, activists to artists, this vibrantly illustrated book features advice from the world’s most inspiring Boss Beauties, celebrating women all around the world and their empowering contributions. Boss Beauty includes: ICONIC FEMALE ROLE MODELS: Quotes from successful and powerful Boss Beauties—Disney Legend Ming-Na Wen, actress and advocate Jameela Jamil, designer Rebecca Minkoff, Olympian Allyson Felix, Sallie Krawcheck, and Brit Morin—explore contemporary themes of womanhood and overcoming gender barriers. GUIDED MANIFESTATIONS: Interactive sections on "I Am," "Manifesting," and "Act With" allow readers to write their goals for self-growth and career aspirations. DIVERSE AND DYNAMIC ARTWORK: Including Boss Beauties’ trademark artwork, each quote is accompanied by a colorful portrait designed to encourage self-love and confidence. INTENTIONAL DESIGN ELEMENTS: Lay-flat binding allows readers to keep their favorite page open throughout the day. A versatile gift book for Mother’s Day, birthdays, graduations, etc., Boss Beauty is crafted for women and girls to embrace their self-worth and become the CEOs of their own lives!
Impact of Influencer Marketing on Young Women's Customer Experience on Cosmetic Products
Bachelor Thesis from the year 2023 in the subject Communications - Multimedia, Internet, New Technologies, grade: 1,3, University of applied sciences, Cologne, language: English, abstract: This thesis aims to realize how influencer marketing performs and its impact on the Cx. Therefore, the research addresses the following questions: How powerful are influencers these days? What is different about influencer marketing, and why is it a successful strategy? How do people perceive information shared by influencers, and which factors are decisive for potential customers to purchase products advertised by influencers? What impact does an influencer have on the overall Cx? The internet has been fully integrated into people's daily lives worldwide over the past years. The percentage of the world's population with access to the internet has doubled from 32% in 2011 to 63% in 2021. 90% of people from developed countries access the internet in 2021. At the same time, the number of social network users is increasing. These networks have the purpose of connecting with friends. In 2022, 5 billion people have access to the internet worldwide, and 4.7 billion people use social media (SM). Ultimately, 93% of those with internet access own at least one SM account, that is more than half the population worldwide. Through time, companies found new marketing strategies which reached active people on SM. These platforms are necessary to reach Generation Z, people born in the late 1990s. They are different and cannot be reached in the same way as they watch Netflix instead of TV or listen to Spotify instead of the radio, for example. Influencer marketing became a $10 billion industry in 2020. Influencers share their lives on SM networks. Due to their high reach, they receive offers from companies for cooperation. Influencers' followers admire and trust their recommendations due to their personal and authentic representation. While advertising products, influencers show how to use them, where to buy them, and give their opinion. For higher sales, influencers often receive promo codes for a discount or free products for each order.