China Business Guide

Doing Business in the New China

China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some get rich quick scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.

How to Get Rich Doing Business in China

Welcome to the How to Get Rich Doing Business in China series: The key to a successful business is knowing the markets. HOW TO GET RICH DOING BUSINESS IN CHINA: BUSINESS GUIDE AND CONTACTS offers executives, investors, and entrepreneurs the need-to-know information about doing business in China. Written as an in-depth, straightforward reference guide, this book lists key information about the Chinese market, its challenges, and opportunities. It then looks into a dozen of China’s leading industries, their backgrounds, current situation, and projected course. HOW TO GET RICH DOING BUSINESS IN CHINA: BUSINESS GUIDE AND CONTACTS concludes with a comprehensive list of companies and their primary information. Supplied are company logos, contacts, addresses, and brief summaries of any specialties. Whether you are looking to break into international business or need to update your knowledge on Chinese markets— this comprehensive guide is for you. The Internationalist

China business guide