Closing That Gift
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Closing That Gift!
A beggar on the street is reported to be successful 50 percent of the time. Each fund raiser should expect and receive a higher level of accomplishment. "Closing that Gift!" features dozens of ideas that work day in and day out to help fund raisers reach that higher level of accomplishment. Throughout the book, the reader learns of secrets to closing estate gifts, keys to successful prospect research, 30 commandments to successful fund raising and how to think out of the box. "Closing that Gift!" organizes fund-raising advice into five distinct chapters covering the basics of solicitation, estate gifts, creative ways to raise funds, prospect research and the solicitation itself. The book doses with the in-depth inside stories of five major campaigns; their successes and the lessons learned.
Developing an Effective Major Gift Program
This publication contains 15 papers concerned with the establishment at colleges and universities of new major gift programs or the improvement of existing programs. The papers, all by development professionals in higher education, are as follows: (1) "An Introduction to the Major Gift Process" (Jon Cosovich); (2) "Strategic Management of a Major Gift Program" (David R. Dunlop); (3) "Developing Major Gift Staff" (Carol L. O'Brien); (4) "Setting Guidelines: Assessing and Directing Major Gift Staff for Optimal Results" (Don Myers); (5) "Prospect Research: Key Methods for Discovering and Targeting Donors" (John Gliha); (6) "Prospect Management: Tracking and Coordinating Information" (Carole W. Karsch); (7) "Prospect Identification and Assessment: Using Prospect Meetings and Peer Review" (Linda J. Marks); (8) "Using Volunteers in the Major Gift Program" (David G. Pond); (9) "Narrowing the Major Gift Market: Principal Gifts" (William F. Dailey, Lucretia L. Martin, and Dennis J. Caplis); (10) "An Effective Model of Principal Gift Program" (William H. Boardman Jr.); (11) "Developing Prospect Strategies" (Marjorie E. Millar); (12) "Factors of Engagement: Using Volunteer Committees and Special Events to Cultivate Donors" (Charlotte B. Heartt); (13) "Asking for Major Gifts" (A. H. "Bud" Edwards and William Outhouse); (14) "Major Gift Case Studies" (James W. Osterholt and Roger A. Meyer); (15) "Stewardship of Major Donors" (William R. Haden). Includes a bibliography of major donor research resources. (JB)