Computingfailure Com
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ComputingFailure.com
"Looking back, it was a time of madness: an era when billions of dollars - and even more faith - was placed in dotcom startups with inexperienced management and "Swiss cheese" business plans. Robert Glass's ComputingFailure.com is a powerful chronicle of those years, and something more: a cautionary "worst practices" guide for every entrepreneur and e-Business professional." "Glass carefully chooses his case studies for the insights they impart. The executives quoted and profiled in this book have learned hard, expensive lessons - about building compelling business models, about building compelling business models, about managing growth, and about when to ignore the venture capitalists. They've learned surprising lessons about integrating with bricks-and-mortar parent companies and about what it takes to get marketing, tech, and everyone else on the same page."--BOOK JACKET.Title Summary field provided by Blackwell North America, Inc. All Rights Reserved
