Consistent Creative Content
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Consistent Creative Content
Best-selling indie author and blogger Lee Hall shares his journey of experience in this part-memoir part-guidebook that aims to inspire and inform budding wordsmiths at any level. From the basics of blogging and authoring all the way to advanced social media methods and marketing; this book is filled with good practical advice, top tips and effective strategies. You'll even find some never before shared resources to help navigate your way to authoring and blogging success in the social media age. Subjects include: Basic and advanced blogging; Basic authoring and a publishing overview; Social media for authors and bloggers; Book marketing and the art of indirect selling; Book promotion strategies. Including worked examples; Book reviews; Building your own turning point and identifying when that 'wave of success' is coming; Practicing self-care. Plus, a whole host of resources with links to the various guides and tutorials Lee has published via his highly successful Hall of Information blog. After selling hundreds of books and getting thousands of blog views, you'll discover how Lee Hall published six books in five years through a detailed road map and how he put together the building blocks of success to sell books and gain social media traction. This easy-to-read guide will inspire the modern-day author and blogger to achieve the same by carving their own path and all you need is Consistent Creative Content. 'You can do this, quite simply because I did and you might even leapfrog anything I've achieved." - Lee Hall
The Media of Mass Communication
This up-to-date, reader-friendly presentation of the mass media helps instructors " use the media to teach the media" and explore its excitement, complexity, and impact on our lives. Widely praised for his ability to make learning interesting, Vivian excites students as they explore the ever-changing subject of mass communication. This updated edition retains the emphasis on the challenges of today's media while building on its extensive coverage of media history, effects, and culture. The coverage of media literacy, an underlying theme since the first edition, has been enhanced with a new feature. The three-part organization--the media, media messages, and media issues--has been strengthened by the addition of a totally new chapter on entertainment to balance the coverage of other types of media messages. New and Notable Features Updated content includes: coverage of the 2004 presidential election; recent changes in the national radio scene; new newspaper products; the emergence of blogging; and the gangsta lit genre. New chapter-opening vignettes now include Rupert Murdoch, Howard Stern, and, Jerry Bruckheimer. A new chapter, " Entertainment, " in the Mass Messages section, explains how entertainment is an integral part of today's mass messages conveyed through all the mass media A new feature, " Sharpening Your Media Skills, " provides critical thinking questions to encourage students to analyze media issues to help broaden their understanding of media literacy The text and photo program has been thoroughly updated with the latest examples and information on media trends, challenges, concepts, personalities, and issues. Praise for "The Media of MassCommunication" " This is one of the best mass communication text books ever published. I am impressed by the focus on history, comprehensive coverage of key terms, models, issues and trends. And I also enjoy the visual dimension of this textbook. It is readable for students who don't enjoy reading!" "Reed Markham, Salt Lake Community College" " This text's biggest strength continues to be its culture-orientated approach to mass media. The writing is clear and lively. The many short features boxes work well with students. The visual images are current... even the pedagogy is excellent." "Linda J. Lumsden, Western Kentucky University" " Vivian's "Media of Mass Communication" is a solid textbook. It is current, thorough, accurate and well-written. It covers the essential topics in a readable style... .I have used Vivian in the past and will continue to do so in the future." "Timothy Boudreau, Central Michigan University"
Copyright and Other Fairy Tales
Focuses on the state of copyright law and the way in which it threatens the remix of culture and creativity. This book addresses questions such as: whether or not to remain within the underlying regime of intellectual property law, and what sort of reforms are needed if we do decide to remain within this regime.