Contemporary Marketing Strategy

Customer Relationship Management

Marketing Strategy

As the world advances, various marketing strategies have been developed to cater to the ever-growing market requirements. The need to keep up with the latest trends and innovation in marketing has become a must for businesses. This book, "Marketing Strategy," is a comprehensive guide that provides knowledge and practical application in marketing. The author has skilfully divided the book into eight sections, starting with an introduction to market research, product development, communication, branding, sales, and customer retention. The second section provides various case studies that give readers an in-depth analysis of how marketing strategies apply in different industries. The third section encompasses evaluation criteria such as content marketing, search engine optimisation (SEO), pay-per-click (PPC), social media marketing, print advertising, broadcast advertising, direct mail marketing, telemarketing, target market marketing evaluation, factors for effective marketing, and competition analysis effectiveness. The fourth section is dedicated to creating marketing strategies for various professionals such as salespersons in the textile industry, loan officers for commercial banks, and the difference between content marketing and SEO, PPC, and SMM, print advertising versus broadcast advertising, and direct mail marketing versus telemarketing. Section five discusses the contemporary marketing strategies that are used in the market today, while section six talks about the social media platforms. Section seven provides insights into different marketing budget requirements for various businesses, such as eCommerce clothing stores, author websites, marketing managers, product managers, small business owners, digital marketers, and non-profit organisations. Finally, section eight dives into the marketing strategies used in different industries such as healthcare, real estate, hospitality, and education. The author has achieved specialisation in Google Digital Marketing & E-commerce.

Contemporary Marketing Mix for the Digital Era

Effective marketing is necessary for the success of a product, service, or business and with the pervasive and every increasing use of the Internet by the target markets all marketers need to include the Internet in their marketing plan. Dr. Nik Tehrani explains the importance of e-Marketing and presents the relationship of e-Marketing to e-Business. The exponential growth of e-Commerce has changed the face of retail and service marketing. To remain competitive in the marketplace all marketers must include the virtual world of marketing in their plans, thus helping sellers develop various marketing strategies. Marketers are the sellers' tool and Contemporary Marketing Mix for the Digital Era is the tool for successful marketers. Traditionally, the marketing strategy consists of the 4 Ps: Product, Price, Place, and Promotion. However, to develop a contemporary marketing strategy which includes the virtual world, other components need to be looked into. Dr. Tehrani illustrates the 11 Ps required for a successful e-Marketing strategy. The 11 Ps of e-Marketing strategy are an expansion upon the main 4 Ps. The reader is adeptly shown how People, Partnership, Productivity, Personalization, Physical Image, Protocol, and Privacy are elements of contemporary marketing. This book, illustrated with practical examples and case studies, summarizes these 11 Ps, explores the internal and external customers of all sellers, products both tangible and intangible that are offered by the sellers, the partnerships that help the sellers maintain a steady flow of products, and the pricing structure of e-Products. Making intangible products tangible, the methods required to push products, as well as the change of personalized services adapted to the Internet are covered; all in order to help marketers learn what is required by the sellers to sell their products effectively. This book additionally includes a comprehensive look at e-Business privacy issues and laws, as well as respect and maintenance of international protocols. This book is written for the marketing professionals, industry practitioners, academicians, and students alike so they may hone their marketing skills and keep up with the latest trends in the marketing filed. Dr. Tehrani addresses the changing marketing environment and the way to effectively change marketing strategies to meet the needs of conventional marketing by changing, and expanding marketing strategies.