Cosmetics
Download Cosmetics PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Cosmetics book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Revolution of Cosmetics
Author: Niharika Lal
language: en
Publisher: Cambridge Scholars Publishing
Release Date: 2025-01-29
Cosmeceuticals, the fastest-growing sector in the natural personal care market, are becoming a cornerstone of modern skincare by merging the benefits of cosmetics with pharmaceutical properties. These innovative products claim to contain active ingredients with healing, therapeutic, or disease-fighting qualities, offering more than just cosmetic enhancement. Applied topically, cosmeceuticals act as cosmetic-pharmaceutical hybrids, designed to improve beauty while also affecting the skin and biological functions. As a bridge between traditional personal care products and pharmaceuticals, they represent a significant advancement in dermatological science. However, the regulatory landscape for cosmeceuticals remains complex, as they do not fit neatly into existing categories for drugs or cosmetics. This book aims to clarify the regulatory environment and distinguish between these categories. It also provides an in-depth exploration of the latest trends in cosmetic science, offering a thorough evaluation of cosmeceutical products that claim to deliver positive physiological impacts.
Cosmetics Marketing
Author: Lindsay Karchin
language: en
Publisher: Bloomsbury Publishing
Release Date: 2023-06-29
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
