Data Analytics Basics
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Data Analytics Basics
Data analytics is increasingly becoming a key element in shaping a company’s business strategy. Today, data influences every decision made by an organization, and this is driving the wide-scale adoption of data analytics, including machine learning technologies and artificial intelligence solutions. The heightened focus is propelling a surge in data analytics spending, reflected in various studies conducted by leading market research firms. The field of data analytics offers some amazing salaries and is not only the hottest IT job, but it is also one of the best-paying jobs in the world. This guide aims at providing the readers with everything they need to know about the data analytics field, basic terminologies, key concepts, real-life use cases, skills you must master in order to scale up your career, and training and certifications you might need to reach your dream job.
HBR Guide to Data Analytics Basics for Managers (HBR Guide Series)
Author: Harvard Business Review
language: en
Publisher: Harvard Business Press
Release Date: 2018-03-13
Don't let a fear of numbers hold you back. Today's business environment brings with it an onslaught of data. Now more than ever, managers must know how to tease insight from data--to understand where the numbers come from, make sense of them, and use them to inform tough decisions. How do you get started? Whether you're working with data experts or running your own tests, you'll find answers in the HBR Guide to Data Analytics Basics for Managers. This book describes three key steps in the data analysis process, so you can get the information you need, study the data, and communicate your findings to others. You'll learn how to: Identify the metrics you need to measure Run experiments and A/B tests Ask the right questions of your data experts Understand statistical terms and concepts Create effective charts and visualizations Avoid common mistakes
Fundamentals of Data Analytics
Gain a competitive edge in today's data-driven world and build a rich career as a data professional that drives business success and innovation... Did you know that every minute, people around the world make 5.9 million searches on Google, share 1.7 million posts on Facebook, and watch 1 million hours of videos? And that's not even all of it! In total, the world creates a massive 328 million terabytes of data every day! Data is everywhere... and it has become the essential building block of this modern society, shaping the future of businesses, technology, and human interactions. It's no wonder that data professional roles, such as data analysts, data scientists, and data architects are now highly in demand in this data-driven world. And that's why now is the perfect time to pursue a career in data. But what does it take to become a competent data professional? This book has all the answers! Building a successful career in data is all about cultivating the necessary mindset, knowledge, and skills. This book is your ultimate guide to understanding the fundamentals of data analytics, helping you unlock the expertise of efficiently solving real-world data-related problems. Here is just a fraction of what you will discover: A comprehensive guide to the data analytics process - a beginner-friendly 5-step framework to kickstart your journey into analyzing and processing data How to get started with the fundamental concepts, theories, and models for accurately analyzing data Everything you ever needed to know about data mining and machine learning principles - your gateway to unlocking the secrets of data's hidden potential Why business run on a data-driven culture, and how you can leverage it using real-time business intelligence analytics Strategies and techniques to build a problem-solving mindset that can overcome any complex and unique dataset How to create compelling and dynamic visualizations that help generate insights and make data-driven decisions The 4 pillars of a new digital world - discover how emerging technologies will transform the landscape of analyzing data And much more. Believe it or not, you can be terrible in math or statistics and still pursue a career in data. Yes, you need a good grasp of the basics but always keep in mind that knowledge can be acquired and skills can be developed. The key is to not be intimidated by the strings of characters and numbers. Focus, instead, on building a mindset that thirsts for knowledge. You'll be surprised by how much you're able to do with just that. And this book is here to guide you throughout this journey, so that crunching data becomes second nature to you. So, what are you waiting for? Ready to master the fundamentals and build a successful career in data analytics?