Db2 Essentials
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DB2 Essentials
The Easy, Visual Introduction to IBM DB2 Version 10.5 for Linux, UNIX, and Windows Foreword by Judy Huber, Vice President, Distributed Data Servers and Data Warehousing; Director, IBM Canada Laboratory This book covers everything you need to get productive with the latest version of IBM DB2 and apply it to today’s business challenges. It discusses key features introduced in DB2 Versions 10.5, 10.1, and 9.7, including improvements in manageability, integration, security, Big Data support, BLU Acceleration, and cloud computing. DB2 Essentials illuminates key concepts with examples drawn from the authors’ extensive experience with DB2 in enterprise environments. Raul F. Chong and Clara Liu explain how DB2 has evolved, what’s new, and how to choose the right products, editions, and tools. Next, they walk through installation, configuration, security, data access, remote connectivity, and day-to-day administration. Each chapter starts with an illustrative overview to introduce its key concepts using a big picture approach. Clearly explained figures are used extensively, and techniques are presented with intuitive screenshots, diagrams, charts, and tables. Case studies illustrate how “theory” is applied in real-life environments, and hundreds of review questions help you prepare for IBM’s newest DB2 certification exams. Coverage includes • Understanding the role of DB2 in Big Data • Preparing for and executing a smooth installation or upgrade • Understanding the DB2 environment, instances, and databases • Configuring client and server connectivity • Working with database objects • Getting started with BLU Acceleration • Implementing security: authentication and authorization • Understanding concurrency and locking • Maintaining, backing up, and recovering data • Using basic SQL in DB2 environments • Diagnosing and solving DB2 problems This book is for anyone who plans to work with DB2, including DBAs, system administrators, developers, and consultants. It will be a great resource whether you’re upgrading from an older version of DB2, migrating from a competitive database, or learning your first database platform.
Search Engine Marketing, Inc.
The #1 Step-by-Step Guide to Search Marketing Success...Now Updated and Reorganized to Help You Drive Even More Value For years, Search Engine Marketing, Inc. has been the definitive practical guide to driving value from search. Now, Mike Moran and Bill Hunt have completely rewritten their best-seller to present valuable new strategies, best practices, and lessons from experience. Their revamped and reorganized Third Edition introduces a holistic approach that integrates organic and paid search, and complements them both with social media. This new approach can transform the way you think about search, plan it, and profit from it. Moran and Hunt address every business, writing, and technical element of successful search engine marketing. Whatever your background, they help you fill your skills gaps and leverage the experience you already have. You’ll learn how search engines and search marketing work today, and how to segment searchers based on their behavior, successfully anticipating what they’re looking for. You’ll walk through formulating your custom program: identifying goals, assessing where you stand, estimating costs, choosing strategy, and gaining buy-in. Next, you’ll focus on execution: identifying challenges, diagnosing and fixing problems, measuring performance, and continually improving your program. You’ll learn how to Focus relentlessly on business value, not tactics Overcome the obstacles that make search marketing so challenging Get into your searcher’s mind, and discover how her behavior may change based on situation or device Understand what happens technically when a user searches—and make the most of that knowledge Create a focused program that can earn the support it will need to succeed Clarify your goals and link them to specific measurements Craft search terms and copy that attracts your best prospects and customers Optimize content by getting writers and tech people working together Address the critical challenges of quality in both paid and organic search Avoid overly clever tricks that can destroy your effectiveness Identify and resolve problems as soon as they emerge Redesign day-to-day operating procedures to optimize search performance Whether you’re a marketer, tech professional, product manager, or content specialist, this guide will help you define realistic goals, craft a best-practices program for achieving them, and implement it flawlessly. NEW COMPANION WEBSITE PACKED WITH TOOLS AND RESOURCES SEMincBook.com includes exclusive tools, deeper explorations of key search management techniques, and updates on emerging trends in the field mikemoran.com whunt.com SEMincBook.com
Performing Information Governance
Make Information Governance Work: Best Practices, Step-by-Step Tasks, and Detailed Deliverables Most enterprises recognize the crucial importance of effective information governance. However, few are satisfied with the value of their efforts to date. Information governance is difficult because it is a pervasive function, touching multiple processes, systems, and stakeholders. Fortunately, there are best practices that work. Now, a leading expert in the field offers a complete, step-by-step guide to successfully governing information in your organization. Using case studies and hands-on activities, Anthony Giordano fully illuminates the “who, what, how, and when” of information governance. He explains how core governance components link with other enterprise information management disciplines, and provides workable “job descriptions” for each project participant. Giordano helps you successfully integrate key data stewardship processes as you develop large-scale applications and Master Data Management (MDM) environments. Then, once you’ve deployed an information asset, he shows how to consistently get reliable regulatory and financial information from it. Performing Information Governance will be indispensable to CIOs and Chief Data Officers...data quality, metadata, and MDM specialists...anyone responsible for making information governance work. Coverage Includes Recognizing the hidden development and operational implications of information governance—and why it needs to be integrated in the broader organization Integrating information governance activities with transactional processing, BI, MDM, and other enterprise information management functions Establishing the information governance organization: defining roles, launching projects, and integrating with ongoing operations Performing information governance in transactional projects, including those using agile methods and COTS products Bringing stronger information governance to MDM: strategy, architecture, development, and beyond Governing information throughout your BI or Big Data project lifecycle Effectively performing ongoing information governance and data stewardship operational processes Auditing and enforcing data quality management in the context of enterprise information management Maintaining and evolving metadata management for maximum business value
