Decoding Branding
Download Decoding Branding PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Decoding Branding book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
Decoding Branding
Decoding Branding explains the evolution of branding and how the disrupting factors like digital revolution, technological advancement, changing consumer behavior, and the COVID-19 pandemic have reshaped the marketing landscape. Fundamental principles of fostering strong brands are distilled with illustrations of case studies from various industries. A structured and holistic framework to building and revamping brands is clearly presented for corporations to remain competitive in this constantly changing operating environment. Interviews with branding experts and corporate leaders are featured at the end of each chapter to allow readers to obtain a complete appreciation of brand development from different perspectives.
Why It Sells
Author: Marcel Danesi
language: en
Publisher: Bloomsbury Publishing PLC
Release Date: 2007-09-21
Advertising plays a key role in defining contemporary culture worldwide, creating a variety of meanings in the minds of consumers. Intrigued by this process, Marcel Danesi-an entertaining and insightful tour guide-decodes the messages woven into the advertisements, commercials, brand names, and logos we see on a daily basis. Marketing-oriented messages are made, he notes, through techniques not unlike those used by artists, musicians, and other creative sources. Guiding readers through the basics of how to interpret ads, Danesi explores everything from product and package design to jingles, cyberadvertising, ad campaigns, global impacts, culture jamming, and advertising effects. Why It Sells will fascinate and inform all readers interested in how ads, marketing, and branding take hold in the consumer psyche.
Brand Vinci
Brand Vinci decodes the concept of branding here and now, with a fresh and unique perspective. The decoded facets are practical and useful not only to marketing professionals but also to entrepreneurs,B-school students and could also be highly applicable to one's own personal life.Written by a brand practitioner and corporate trainer and based on interactions with marketing professionals during workshop and client engagements, this book demystifies branding concepts for brand owners, managers and students.
