Doing Visual Analysis
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Doing Visual Analysis
This text provides a concrete set of tools to research and analyse a wide range of visual data, showing students how to apply the right mix of methods to their own research projects and equipping them with the skills to break down and analyse contemporary visual communication.
Doing Visual Analysis
Visual communication shapes our perceptions and experiences of the world. This is not only a question of photographs or video, but also the design of websites, the use of data visualization software, the branding of packaging, and even the design of buildings and furniture. Doing Visual Analysis: From Theory to Practice provides a concrete set of tools to research and analyse this wide range of visual data. Showing students how to apply the right mix of methods to their own research projects, it equips them with the skills to break down and analyse the range of contemporary visual communication. The book: Provides examples of how and where certain tools can be used in a project or dissertation Discusses the type of research questions best suited to different tools and methods Shows students how to mix approaches and use tools alongside other methods, such as content analysis or interviews Doing Visual Analysis is an essential companion for students and researchers of visual data across the social sciences.
Doing Psychological Research
"This is a book that should definitely be considered for many introductory psychology courses that need a factual and accessible exposition of psychological research principles and methods." Times Higher Education Supplement ". . . covers a wider spectrum than many introductory texts on methods in psychology and has a stronger emphasis on qualitative methods than others. . . it will be particularly attractive to students seeking a lifeline into methods at first year undergraduate level. Nicky Hayes' reputation will strengthen the demand for it, particularly among undergraduates who have already used her texts at 'A' level." Professor Nigel Lemon, University of Huddersfield ". . . there are other research methods textbooks for 'A' level students currently on the market. . . Nicky Hayes has written a book which renders most of these obsolete. The new 'A' level specifications allow students to venture into areas of research that require different forms of qualitative analysis. These are hardly addressed in competing texts and are given thorough treatment by Nicky Hayes. I admire her ability to offer depth of treatment to complex issues without losing her audience. This is an interactive textbook, and I am pleased to see that every chapter contains worked examples, definitions and activities. . . I can highly recommend this book." Mike Stanley, Gordano School, North Somerset, UK Research methodology is one of the most important and also one of the most difficult aspects of psychology for many students to grasp. This new textbook, written by one of the most experienced and respected writers of psychology textbooks in the UK, provides a comprehensive account of both qualitative and quantitative methods. It does so in the friendly, lucid style which has made Nicky Hayes' other textbooks so popular with students and teachers. Doing Psychological Research has been carefully written and designed to help students grasp complex concepts and to provide them with a sound methodological 'toolkit' for carrying out their own projects. The book is divided into data-gathering and analytical sections, and covers the main methods used in psychology for each of these purposes. Exercises and activities, worked examples of statistical tests, and self-assessment questions all help to deepen understanding and illustrate the relevance of the material. A full bibliography and index and a useful glossary of terms complete the package. This is the accessible but comprehensive introductory text which many students and teachers of research methods in psychology have been looking for. It is likely to become essential reading for introductory courses.