Drupal
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Getting Started with Drupal Commerce
Author: Richard Jones
language: en
Publisher: Packt Publishing Ltd
Release Date: 2013-09-24
A simple yet concise step-by-step tutorial that starts from scratch and builds up your knowledge with focused examples that will enable you to set up and run an e-commerce website.This book is for beginners and will take you through the installation and configuration of Drupal Commerce from scratch, but some familiarity with Drupal 7 will be an advantage. All examples are based on development on a local computer – you do not need a hosted Drupal environment.
Digital Marketing with Drupal
Author: Jose Fernandes
language: en
Publisher: Packt Publishing Ltd
Release Date: 2022-03-04
Supercharge your digital marketing services by building your knowledge to become a skilled digital marketer with the power of Drupal Key FeaturesApply proven marketing techniques using real-world examples of a Drupal development agency and an e-commerce storeDiscover a checklist of nearly 300 must-do activities to ensure that no task is overlookedIntegrate Drupal with other third-party marketing applications and systemsBook Description Drupal is an open-source platform for building ambitious digital experiences. With this practical guide to digital marketing, developers working with Drupal will be able to put their knowledge to work and boost the performance of their online marketing campaigns. Complete with step-by-step explanations of essential concepts, practical examples, and self-assessment questions, this book will take you through the most popular digital marketing techniques and how to apply them, including content marketing, email marketing, social media marketing, SEO, SEM, CRM, and marketing automation, and the latest developments in website personalization and AI marketing. Once you've learned the fundamentals of digital marketing, you'll see how to apply them to your Drupal website or online store. In addition, you'll discover how Drupal can help you better manage your tasks and automate some of them. The book will help you discover the free modules available, how to use them, and how to integrate Drupal with external marketing-related platforms and services. By the end of this Drupal digital marketing book, you'll be able to build and deploy a complete digital marketing platform on top of Drupal to reach a greater audience and achieve online success. What you will learnExplore the most successful digital marketing techniquesCreate your digital marketing plan with the help of Drupal's digital marketing checklistSet up, manage, and administer all the marketing components of a Drupal websiteDiscover how to increase the traffic to your Drupal websiteDevelop and implement an e-commerce marketing strategy for your Drupal Commerce storeManage your daily marketing activities using DrupalGet started with customizing your consumers' digital experienceFind out what's next for Drupal and digital marketingWho this book is for This book is for Drupal site builders, digital marketers managing Drupal websites marketing and communication, digital or Drupal agency owners, marketing consultants, and anyone managing a Drupal website or e-commerce store. Basic knowledge of Drupal architecture and marketing concepts and related techniques is necessary.
Drupal 7 Explained
At last: Drupal made truly easy! Master Drupal 7 hands-on, step-by-step, through easy examples from a leading Drupal trainer! Drupal 7 is an amazingly powerful web content management system. But many newcomers find it confusing, and most Drupal books are just too complicated to help. If you want to spend less time struggling with complex instructions, and more time building sites that make you proud, this is the book for you! Top Drupal trainer Stephen Burge teaches everything you need to know—and nothing you don’t need to know! You’ll master Drupal one easy step at a time, through a complete, real-world sample project. You’ll find crystal-clear visuals, simple explanations, perfect analogies—all extensively tested with real Drupal beginners. This Guide’s quick, easy coverage includes • Planning a site that will be easy to build and manage • Installing Drupal and setting it up to work reliably and securely • Quickly finding the Drupal tools and features you’re looking for • Mastering an easy 3-step workflow for creating new content • Delivering more interesting content with fields and new content types • Creating intuitive site structures and user navigation • Adding powerful site features with just a few clicks • Completely redesigning your site in minutes with Themes • Adding site search, registration, and more • Presenting content in tables, lists, grids, or photo galleries • Creating advanced layouts and 2- or 3-column designs • Controlling what users on your site can see and do • Preparing your site for launch • Administering and updating a live site efficiently and safely Drupal 7 Explained requires absolutely no experience with Drupal, content management, website construction, programming, scripting, or even HTML. Stephen Burge has taught thousands of beginners—and thousands more who’ve experimented with Drupal but haven’t mastered it yet. Nobody knows more about guiding Drupal users up the learning curve—from confusion to results!
