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eBook Marketing Research
Author: Joseph F. Hair, Jr.
language: en
Publisher: McGraw-Hill Education Australia
Release Date: 2014-07-16
Marketing Research provides a contemporary and managerially relevant discussion of the key principles in the dynamic field of marketing research. The authors take an application-oriented approach, providing students with the tools and skills necessary to solve business challenges and exploit business opportunities. It strikes the right balance between quantitative and qualitative data discussions encouraging an understanding of best practice in data collection and analysis, supported by strong theoretical discussion and relevant case studies. The fourth edition has a new industry voice with insights from Ken Roberts, founder and president of Forethought Research. Ken's industry cases, Food for Thought, tie theory to real world business practice using experiences from clients in ANZ, Asia and the US. This fourth edition has been revised and updated with streamlined chapters, increased coverage of social media, and all new end of chapter material. Students and instructors have access to a thorough digital package offering quizzes, exercises, and SSPS data sets.
The Times Beginner’s Guide to Bridge: All you need to play the game (The Times Puzzle Books)
Quiz your family at home with crosswords, puzzles and games. A one-stop practical guide on how to play and master the fascinating and rewarding game of bridge with expert advice throughout from Andrew Robson, the Times bridge correspondent, the world’s most famous and successful player and teacher of bridge.
West's Federal Supplement
Cases decided in the United States district courts, United States Court of International Trade, and rulings of the Judicial Panel on Multidistrict Litigation.
