Ethnography Essentials
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Ethnography Essentials
Author: Julian M. Murchison
language: en
Publisher: John Wiley & Sons
Release Date: 2010-01-19
A comprehensive and practical guide to ethnographic research, this book guides you through the process, starting with the fundamentals of choosing and proposing a topic and selecting a research design. It describes methods of data collection (taking notes, participant observation, interviewing, identifying themes and issues, creating ethnographic maps and tables and charts, and referring to secondary sources) and analyzing and writing ethnography (sorting and coding data, answering questions, choosing a presentation style, and assembling the ethnography). Although content is focused on producing written ethnography, many of the principles and methods discussed here also apply to other forms of ethnographic presentation, including ethnographic film. Designed to give basic hands-on experience in the overall ethnography research process, Ethnography Essentials covers a wealth of topics, enabling anyone new to ethnography research to successfully explore the excitement and challenges of field research.
Ethnography Essentials
Author: Julian M. Murchison
language: en
Publisher: John Wiley & Sons
Release Date: 2026-02-04
A step-by-step, hands-on guide to the theory and practice of ethnography research In the newly revised second edition of Ethnography Essentials: Designing, Conducting, and Presenting Your Research, author Julian M. Murchison delivers a comprehensive, hands-on guide to ethnographic research. The book walks you through the process from start to finish, from choosing a topic to selecting a research design, conducting data collection, analysis, and paper writing. Murchison explains the principles and methods of the discipline, focusing on written ethnography while also including other methods of presentation, like ethnographic film. He describes the history and purpose of ethnography and the nuts and bolts of conducting a valuable ethnographic study. Inside the book: Specific, step-by-step advice on compiling your data, incorporating relevant literature, figures, and photos, and responding to critiques Techniques for collecting, sorting, and managing large amounts of data Interviewing strategies for ethnographic researchers that explain how to balance participation and observation Perfect for practicing ethnographers, Ethnography Essentials is also a must read for students in the field and anyone new to ethnography research.
Ethnography Essentials
Author: Julian M. Murchison
language: en
Publisher: John Wiley & Sons
Release Date: 2026-01-06
A step-by-step, hands-on guide to the theory and practice of ethnography research In the newly revised second edition of Ethnography Essentials: Designing, Conducting, and Presenting Your Research, author Julian M. Murchison delivers a comprehensive, hands-on guide to ethnographic research. The book walks you through the process from start to finish, from choosing a topic to selecting a research design, conducting data collection, analysis, and paper writing. Murchison explains the principles and methods of the discipline, focusing on written ethnography while also including other methods of presentation, like ethnographic film. He describes the history and purpose of ethnography and the nuts and bolts of conducting a valuable ethnographic study. Inside the book: Specific, step-by-step advice on compiling your data, incorporating relevant literature, figures, and photos, and responding to critiques Techniques for collecting, sorting, and managing large amounts of data Interviewing strategies for ethnographic researchers that explain how to balance participation and observation Perfect for practicing ethnographers, Ethnography Essentials is also a must read for students in the field and anyone new to ethnography research.
