Femtech

FemTech

This edited collection draws from cultural studies and Feminist Science and Technology Studies to offer a timely and exciting intervention into the growing field of women’s digital health. It explores the intersection of gender and embodied computing, with particular attention to access barriers and the forms of biometric surveillance that operate in wearables, ingestibles, and embeddables marketed to women (the industry generally known as “FemTech”). While the most utilized and profitable FemTech products include ovulation and fitness trackers, reproductive technologies, contraceptive microchips, and “smart” pills, this only represents a fraction of health concerns affecting women. This volume aims to explore FemTech within the context of Feminist Science and Technology Studies, whereby the entanglements of race, class, gender, ability, sexuality and other social and cultural identities are brought to the fore. By addressing the gaps in FemTech research and socio-cultural barriers to access, this volume critiques the forms of knowledge and experience produced through medical and cultural discourses regarding women’s bodies to both highlight the inequalities in women’s digital health, and imagine alternative models which optimise technology for women in a way that is safe, accessible, and inclusive.

CBI Series in Practical Strategy, Multinational Strategic Alliances

Multinational Strategic Alliances Robert J. Mockler St. John's University, New York Strategic alliances are one of the most significant tools used today in business, especially by multinational firms. It is seen by business managers as the way to grow their organizations, especially when faced by downsizing and cutbacks. Such alliances have certainly been around for a long time, and surveys show that today the majority of large organizations use them. Almost all multinational firms have considered them. However, what has changed in today's working climate is their breadth and frequency of use, and their complexity. This highlights the need for a comprehensive guide such as this. Indeed, research shows that over 70% of strategic alliances fail to deliver the results that were intended from the outset. What makes this book so useful is that it covers a broader range of alliances and has more current case studies than other books currently available. In addition, this comprehensive introduction to the subject provides a base of practical 'how-to-do-it' material and specific decision models covering determining strategic fit, negotiating strategic alliances and selecting compatible partners, formulating type and structure of alliances in light of operational fit, and making strategic alliances work. The book also explores other options instead of alliances such as wholly-owned multinational expansion and exporting, and has major sections on understanding and managing cross-cultural diversity, communications and leadership. Case studies include General Motors in China, British Airways and American Airlines, Airbus Industrie, a celluar phone venture in Tashkent, British Petroleum/Mobil in Europe, and Puyi-Briggs and Straton Engine Corporation in China. The systematic processes, contingency frameworks, best practices guidelines and situation analysis checklists given in this book make it an indispensable guide for managers and senior managers no matter what the size of their enterprise, especially those involved in international marketing, planning and management. It is also relevant to consultants and MBA and post-graduate students interested in the development, management and other strategic issues involved in multinational strategic alliances.

FemTech Ethics - an Empirical and Normative Analysis of FemTech and Women's Health Apps