Global Chatbots
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INFORMATION TECHNOLOGY & BIOINFORMATICS INTERNATIONAL CONFERENCE ON ADVANCE IT, ENGINEERING AND MANAGEMENT SACAIM - 2023, VOLUME 3
Author: Dr. Hemalatha N.
language: en
Publisher: REDSHINE Publication
Release Date: 2024-08-25
The Impact of Digitalization on Current Marketing Strategies
Author: Luis Matosas-López
language: en
Publisher: Emerald Group Publishing
Release Date: 2024-03-14
Digitalization completely has transformed marketing. It has changed consumption habits, consumer behaviour, and purchasing processes. In addition, it has modified marketing strategies, tactics, and processes, offering a wide range of mechanisms that allow companies, of all types and sizes, to enhance their commercial actions.
Business Revolution in a Digital Era
Author: Alina Mihaela Dima
language: en
Publisher: Springer Nature
Release Date: 2021-01-04
This proceedings volume presents a selection of the best papers from the 14th International Conference on Business Excellence, Business Revolution in the Digital Era (ICBE 2020), held in Bucharest, Romania. The respective papers share the latest findings and perspectives on innovation in a turbulent business environment, and on improvements in economic, societal and technological structures and processes to help reach major sustainability goals.
