Good Content

Good Content

The Content Creator Handbook

Every day, millions of videos are uploaded, but only a handful break through to the mainstream. What separates viral content from forgotten content? It's not luck. It's not talent—it's strategy. In this no-nonsense guide, Varun and Achina Mayya—creators of multiple successful YouTube channels and online businesses—reveal the strategies, tactics and insider knowledge that have helped them master the art and science of content creation. The content will help you learn: Why most content strategies fail, and how to craft one that works The real way algorithms operate (and how to use them to your advantage) The secret language of engagement that turns viewers into loyal fans Proven methods to monetize without alienating your audience How to avoid the most common pitfalls that trap content creators You can also go behind the scenes with guest experts Shirsh Bajpai and Martin Noronha as they dive deep into the technical aspects of video editing, production and more, and offer actionable insights that will immediately elevate your content. Whether you're a budding YouTuber, an entrepreneur or a seasoned creator looking to scale, this book is your blueprint for building a sustainable, impactful career in content creation.

ProBlogger

A complete how-to from two of the world’s top bloggers Thousands of aspiring bloggers launch new blogs every day, hoping to boost their income. Without solid advice from experts, most will fail. This bestselling guide, now fully revised with new and updated tips and tricks from two of the world’s most successful bloggers, provides the step-by-step information bloggers need to turn their hobby into an income source or a fulltime career. Earning a solid income from blogging is possible, but tricky; this book details proven techniques and gives aspiring bloggers the tools to succeed Even novices will learn to choose a blog topic, analyze the market, set up a blog, promote it, and earn revenue Offers solid, step-by-step instruction on how bloggers make money, why niches matter, how to use essential blogging tools and take advantage of social media and content aggregators, what a successful blog post should include, how to optimize advertising, and much more Written by two fulltime professional bloggers, the updated edition of ProBlogger tells you exactly how to launch and maintain a blog that makes money.