Iamai
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Vernacular Encounters
This book offers new insights into the debates of vernacularity, language ideologies, and the decolonial turn. It identifies ‘vernacular encounters’ as nuanced interactions of languages that are often termed as ‘local’ with culture and power, across varied media and temporalities. Drawing from rich literary and cultural productions across various geopolitical contexts, the book reveals how vernacular expressions serve as powerful vehicles for political negotiation and cultural transformation. It explores how vernacular encounters actively challenge power structures at various levels by asserting their own cultural authority, thereby creating spaces for alternative perspectives within dominant discourse and challenging hegemonic forces. It also illuminates the role of language as more than just a communication tool, arguing that it also functions as a vital marker of identity and cultural continuity that actively resists homogenization and erasure. This resistance, in the case of the vernacular languages of India, challenges both colonial and global hegemonic forces and sets the tone for affirming diverse cultural narratives. The volume offers a historically grounded analysis that traces the resilience, adaptation and negotiations of vernacular languages across changing socio-political landscapes. This book will be of interest to students and researchers of language, literature, linguistics, literary and cultural studies, Indian literature, translation studies, and to those with an interest in South Asian history, culture, politics and society.
The Mouse Charmers
The advent of Internet has been a significant gamechanger for our generation. Mouse Charmers are a new breed of entrepreneurs in emerging India powered by the Internet and the opportunities that it offers to create new markets and to cater to old markets in new ways. Some of them have already achieved success where they can be called iconic and inspiring while others have powerful ideas that put them on the same path. Anuradha Goyal tells the stories of digital entrepreneurs like Flipkart, Zomato, ImagesBazaar, IndiBlogger; how they started out, the innovations and technologies involved, their business models, and unique marketing strategies. Inspiring and useful, The Mouse Charmers is an essential guide for aspiring entrepreneurs.
Trends, Prospects, and Challenges in Asian E-Governance
Asian countries possess some of the fastest growing economies in the modern world. To maintain this tremendous growth while also sustaining demographic, population, health, and quality of life standards, leaders must take careful stock of past accomplishments and their plans for the future. Trends, Prospects, and Challenges in Asian E-Governance addresses some of the ongoing struggles of fast-developing nations such as China, India, and Indonesia within the context of electronic government, illustrating how digital tools can assist developing nations in maintaining their prospects for future growth and expansion. Employing real-world case studies as well as ongoing research on the growing potential of these Eastern nations, this book serves as a useful reference for government officials, policymakers, and students of public policy in Asia and Oceania.