Imagineering
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Imagineering: Innovation in the Experience Economy
To survive in today’s complex economies, it is imperative for companies to understand their consumers in terms of how and why they like to use their products. Distinction based on quality no longer provides competitive advantage. Imagineers use design methods to create meaningful experiences that connect consumers to brands, employees to companies and consumers to consumers. This book explains the background of the need for experiences and then focusses on how to design them. Bringing theory into practice for students of tourism marketing, event planning and business, it provides a window into the creative world of Imagineering.
Walt Disney Imagineering
Here is an explanation, in colorful detail, of the making of the magic of Walt Disney World, Disneyland, Disneyland Paris, and Tokyo Disneyland. Full-color photos.
The Imagineering Process
Author: Louis J. Prosperi
language: en
Publisher: Theme Park Press
Release Date: 2018-05-04
A Master Class in Imagineering. When we think of Imagineering, we think of Disney theme parks. But Imagineering is a creative *process* that can be used for nearly any project, once you know how it works. Lou Prosperi distills years of research into a practical how-to guide for budding "Imagineers" everywhere.
