Integrating Communication

Integrated Communications at America's Leading Total Quality Management Corporations

Integrated Communication

Building brands through integrated marketing is an approach being used by all top-level marketing strategists. The result of a series of papers presented at the eleventh annual Advertising and Consumer Psychology Conference held in Chicago, this volume brings together researchers and professionals whose efforts focus on integrating the various persuasive tools of marketing. It goes beyond case studies of the use of integrated marketing to look at how integrated communication actually works on achieving optimal effects on the various audiences for products.

Integrated communication

The book offers an integrated approach of communication for organisations to professionals and students in communication management, public relations and communication sciences.