Mastering Web 2 0
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Mastering Web 2.0
"Mastering Web 2.0" can help both the individual entrepreneur and large organizations make sense of the confusing array of marketing options the Internet offers. Lincoln investigates new tools of the Web world such as blogging and podcasts and explains how to put them to good use.
Mastering Web 2.0
Author: Susan Rice Lincoln
language: en
Publisher: Kogan Page Publishers
Release Date: 2009-06-03
Google. Amazon. Facebook. There are plenty of webtastic success stories out there, but there are also millions of companies, web sites and internet experiments floundering in cyberspace. Why should some race to glory whilst others fail to finish? Mastering Web 2.0 will help anyone, from the individual entrepreneur to organizations of any size, make sense of the confusing array of marketing options the internet has to offer. The Web is a very fragmented place, but Susan Rice Lincoln, an online branding and communications expert, pulls all the strands together to help you to make informed decisions and create an intelligent, holistic marketing strategy. She investigates the new tools of the web 2.0 world such as blogging, video casting, article and e-mail marketing, social media, search engine optimization, viral marketing and podcasts, describing how to put them all to good use, or select the most appropriate one for you. Mastering Web 2.0 is not for techies or utopian visionaries - it's a book for the rest of us. It will help you to strip away the hype and fully grasp the powerful possibilities the internet has in store for you.
Mastering Microsoft Visual Web Developer 2005 Express Edition
Powerful Web Development Technologies, Now Made Simple For anyone who wants to build a professional website with minimal trouble, Visual Web Developer 2005 Express Edition is the solution. This book makes it even easier. Whether you're a true beginner or an experienced web developer who hasn't yet worked with .NET, you'll learn how to leverage today's most powerful web development technologies without getting bogged down in details. This is also a great first step for anyone who plans to move on to Microsoft Visual Studio. Coverage Includes Using master pages to accommodate repeated content Inserting navigational aids that reduce user frustration Using themes to minimize hand-coding Adding search features to your website Building a shopping cart application for your website Creating a flexible user environment using Webpart technology Using scripts to perform tasks more quickly Creating intelligent web pages with SmartTags Including sound and video in your web pages Making the move from Visual Web Developer Express to Visual Studio 2005 Using automation whenever possible Making your web pages more accessible Featured on the CD The CD contains the release of Microsoft Visual Web Developer 2005 Express Edition. Keep Development Simple by Combining .NET with Other Technologies Store XML Data in a Text File for Lower Costs, Easier Connectivity, and Better Performance Master Every Technique by Following the Thorough Step-by-Step Instructions and Real-World Examples