Mediating The Message
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Mediating the Message
Provides a comprehensive review of the functions and factors which influence media content decisions. It analyzes research in this area and evaluates the theoretical perspectives typically used in these studies in an attempt to establish a new theory of media content.
Mediating the Message in the 21st Century
Hailed as one of the "most significant books of the twentieth century" by Journalism and Mass Communication Quarterly, Mediating the Message has long been an essential text for media effects scholars and students of media sociology. This new edition of the classic media sociology textbook now offers students a comprehensive, theoretical approach to media content in the twenty-first century, with an added focus on entertainment media and the Internet.