Moneyball Book
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Moneyball
The Oakland Athletics have a secret: a winning baseball team is made, not bought. A story about money, science, entertainment, egos, "Moneyball" traces the remarkable success of the Oakland Athletics, a major league team with a minor league budget.
Moneyball Marketing
Learn how Amazon.com, Apple Computer, Glaceau Vitamin Water, Proactiv Solution, Netflix and others used Moneyball Marketing tactics to out-market competitors with ad budgets several times their size. Like the "Moneyball" movie, Moneyball Marketing is all about redefining your metrics - to find higher-impact, under-valued approaches. Instead of measuring GRPs, reach and frequency, successful marketers today need to focus on conversion rates, retention rates and revenue per customer. Moneyball Marketing combines these new metrics with low-cost, iterative testing of alternative marketing tactics. It utilizes techniques from the best approaches in Online Marketing, Direct Response, and MMA/MMM models. Changes in consumer behavior have reduced the impact of many traditional marketing tools like TV, print and radio. To maximize marketing ROI, companies must dramatically reinvent their marketing programs.
Moneyball
Publisher: New York: W. W. Norton Subjects: Baseball -- Economic aspects United States Baseball -- Scouting United States Baseball players -- Salaries, etc. United States Notes: This is an OCR reprint. There may be numerous typos or missing text. There are no illustrations or indexes. When you buy the General Books edition of this book you get free trial access to Million-Books.com where you can select from more than a million books for free. You can also preview the book there.