Nokia
Download Nokia PDF/ePub or read online books in Mobi eBooks. Click Download or Read Online button to get Nokia book now. This website allows unlimited access to, at the time of writing, more than 1.5 million titles, including hundreds of thousands of titles in various foreign languages.
An Analysis of the UK Mobile Phone Industry and Nokia’s Strategic Positioning
Seminar paper from the year 2012 in the subject Business economics - Operations Research, grade: B, King`s College London, language: English, abstract: The micro environment can be defined as that which consists of the groups that the company deals with on a regular basis. The microenvironment is thus comprised of the suppliers to the firm, the customers, distributors and other companies in the industry with which the firm competes with. In analysing these groups scholars have come up with a model that is specifically targeted at this kind of analysis which is called Porter’s five forces analysis (Lamb, Hair, & McDaniel, 2011). According Porter, the model presents five forces that determine the competitive nature of the microenvironment within which a firm operates in. scholars argue that a highly unattractive industry will be one that all the five forces found in the model are strongly present and this would mean that there is perfect competition. The model consists of the following forces: threat of new entrants, bargaining power of suppliers, threat of substitutes and the rivalry among existing competitors (Kurtz, 2008).
The History of the Nokia Company
Seminar paper from the year 2012 in the subject Business economics - Economic and Social History, grade: 1, University of Vienna (Institut für Betriebswirtschaftslehre), course: Innovations- und Technologiemanagement, language: English, abstract: The aim of this seminar paper was to describe the history of Nokia company, which is a well- known Finnish manufacturer of mobile devices. Nokia employs around 139.000 people across 120 countries and it is present in more than 150 countries around the world. This is actually an admirable achievement for a company that started its business as a small riverside paper mill in Finland. As well as this Nokia is doing business for more than 135 years. Although Nokia is a leading multinational enterprise, a major part of its business is located in Finland, where the company has its headquarters in Keilaniemi of Espoo. As a result, Nokia ́s success or failure is crucial for Finnish economy. Besides Nokia ́s electronics, the company is also worldwide known for its „Nokia- Connecting People“ slogan, its Nokia Tune ringtone or its spectacular Snake game. This seminar paper handles the business history of Nokia, its impact on Finnish economy and employees, the most important personalities of Nokia and factors that have been responsible for Nokia ́s success and the general contribution of Nokia company to business history.
Behind the Screen
Behind the Screen unveils Nokia's phenomenal success story through people, business initiatives and products. The book explores key moments, key technologies and key managers who contributed to the company's growth to become the world's favorite mobile phone brand. In the 1990s, Nokia outrivaled the traditional telecommunications companies Motorola and Ericsson by introducing innovative products that allowed personalization and gaming, and by exploiting new technologies which created businesses that didn't exist before, such as ringtones. Once the dot-com bubble had burst and 3G licence bidding had driven the industry into a downturn, Nokia faced new competition. Microsoft challenged Nokia in software, and Samsung and LG in hardware. Yet, Nokia was thriving as the competition heated up. It wasn't enough, because the biggest disruption in mobile communications was yet to come - the Internet. After Apple introduced the iPhone, Google gave away an open-source operating system for smartphones, and Skype generated revenues from a free telephone service, it wasn't enough for Nokia just to crank out products for the vast Indian market or tailor phones for AT&T or Vodafone. The industry had changed irrevocably. Whereas people in established markets wanted to access their favorite social networking services like Facebook or Twitter using a mobile device, people in emerging markets needed their first e-mail accounts. That's where Nokia's strategic Internet service Ovi came in. Behind the Screen unfolds the stories of businesses and technologies that Nokia created and turned into global successes or into miserable failures. It might be impossible to replicate Nokia's success, but the stories offer valuable nuggets on how to thrive in global markets.
