Porsche

Definition and Analysis of the Market for the Porsche 911 in Germany

Seminar paper from the year 2016 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,7, University of applied sciences, Cologne, course: Marketing, language: English, abstract: The scientific assignment consists of a market analysis and the market definition for the Porsche 911 in the German market from a marketing perspective. It includes internal and external aspects which are crucial for a successful marketing strategy. The analysis covers a general overview of the company and the respective product, followed by a customer analysis and the internal and external analysis. Instruments which have been used are the SWOT analysis, the PEST analysis and Porter ́s Five Forces. The document closes with a conclusion of the analysis.

Porsche

Illustrated Buyer's Guide Porsche

The Illustrated Buyer’s Guide Porsche provides enthusiasts with information and insight helpful to identifying desirable models and avoiding problems as they search for their ideal Porsche. Adding new material and revising previous information, this book covers all the Porsche models through 2010, including the last of the air-cooled 911s, the water-cooled 911s, Cayenne, Cayman, Boxster, and Panamera.