Product Development
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Innovation, Product Development and Commercialization
Author: Dariush Rafinejad
language: en
Publisher: J. Ross Publishing
Release Date: 2007-06-15
This title uses a holistic approach to examine the diverse issues that managers face to channel resources in the right direction for commercial success. It details the commercialization of innovation and new products in fast-paced, high-tech markets and how to match tecnological advances to new market opportunities.
Product Design Review
The goal of the world class company is to produce a product or service that offers customers the highest quality at the lowest cost and in the shortest time possible. Product Design Review describes a highly effective method for quality control in product design, as well as its applications in a wide variety of business settings. Take care of the problems that erupt during product development by nipping them in the bud (during the design stage). Takashi Ichida describes a powerful tool insuring quality at concept stage, thereby eliminating redesign, retooling, rework, and error throughout the production process. The program he describes can be carried out through every phase of new product development - - from product planning to design, production, and marketing. Also explains how you can incorporate your customer feedback into the next production cycle. You'll always need to modify any process improvement technology to suit your company's culture, product type, manufacturing approach, and customer needs. Product Design Review has taken case studies from a cross section of industries and describes each company's unique application of Ichida's process. You'll not only see the tremendous results these companies have achieved by using Design Review, but you'll also see the difficulties they've encountered. Also included are five essays that compare Design Review with other innovations in manufacturing process such as artificial intelligence, checklists, quality function deployment (QFD), design of experiments (DOE), and configuration control.
Revolutionizing Product Development
Author: Steven C. Wheelwright
language: en
Publisher: Simon and Schuster
Release Date: 1992-06-15
Today, a company's capability to conceive and design quality prototypes and bring a variety of superior products to market quicker than its competitors is increasingly the focal point of competition, contend leading product development experts Steven Wheelwright and Kim Clark. Drawing on six years of in-depth, systematic, worldwide research, they present proven principles for developing the critical capabilities for speed, efficiency, and quality that have worked again and again in scores of successful Japanese, American, and European fast-cycle firms. The authors argue that to survive, let alone succeed, today's companies must construct a new "platform" -- with new methodologies -- on which they can compete. Using their model for development strategies, Wheelwright and Clark show that firms can create a solid architecture for the integration of marketing, manufacturing, and design functions for problem solving and fast action -- particularly during the critical design-build-test cycles of prototype creation. They demonstrate further how successful firms such as Honda in automobiles, Compaq in personal computers, Applied Materials in semi-conductors, Sony in audio equipment, The Limited in apparel, and Hill-Rom in hospital beds have employed recent methodologies to bring new products to market at break-neck speed. Such innovations include design for manufacturability, quality function deployment, computer-aided design, and computer-aided engineering. Finally, Wheelwright and Clark emphasize the importance of learning in the organization. Companies that consistently "design it right the first time" and follow a path of continuous improvement in product and process development have a formidable edge in the crucial race to market.
