Product Innovation And Technology Strategy
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Product Innovation and Technology Strategy
Author: Robert G. Cooper
language: en
Publisher: Stage-Gate International
Release Date: 2009
Backed by years of rigorous academic research and industry experience, this book brings together the salient points of effective product innovation, strategic management, and innovation governance. In this book, two of the world's foremost experts, Dr. Robert G. Cooper and Dr. Scott J. Edgett, take you step-by-step through the critical phases of developing your own product innovation strategy - a master plan for your business's entire new product effort. No other business authors give you this kind of uncomplicated narrative, informed by significant industry experience and with examples of outside-the-box thinking. This ist your guide to setting your company up for dominance in the marketplace.
Technological Innovation: Strategy And Management
Author: Juan Vicente Garcia Manjon
language: en
Publisher: World Scientific
Release Date: 2020-03-13
Technological Innovation: Strategy and Management offers a comprehensive analysis of technological innovation management from a strategic and integrated approach. The book covers the most relevant topics on the discipline of Innovation Management, such as the conceptual framework for innovation and technology, the study of innovation sources, the strategic management of innovation and technology, innovation enablers (organization, leadership, culture, human capital, creativity and learning), innovation outcomes (product and process innovation), and the evaluation and control of the innovation process. It particularly highlights the role of innovation and technology to build sustainable competitive advantages. The book references the most relevant and updated research work in this realm. This can be helpful for researchers, scholars and practitioners who want to have an updated guide on the state-of-the-art technological innovation management.
Technological and Market Innovation
The ideas and empirical results presented in this book are the result of ongoing research on a wide range of strategic management issues for more than two decades. The book's objective is to bring these results together and indicate the implications and directions for future research.