Retail Management
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Retail Management A Global Perspective (Text and Cases)
Third Revised Edition 2014 In the last five years since the first edition of this book was published, I have received ample email messages from students, researchers, and teachers for congratulating me on the compilation of the book and suggesting how it could be improved. I have also built up a large list of ideas based on my own experiences in reading and teaching the subjec
Strategic Retail Management
Author: Joachim Zentes
language: en
Publisher: Springer Science & Business Media
Release Date: 2007-10-16
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
