Startup Management

STARTUP MANAGEMENT

In the next two decades, startups will be key drivers of India's economic growth and job creation. They have already created over 1.3 million jobs and are expected to continue generating more opportunities. Startups will provide significant employment for skilled individuals and young graduates. In India, many startups fail because of poorly identified problems, inappropriate business solutions, lack of scalability, underdeveloped business models, poor profitability, and insufficient knowledge of business management functions. To ensure the success of startups, this book will serve as a comprehensive guide for business students and entrepreneurs on starting, managing, and scaling up their businesses. The book will also be useful for the students who come from other disciplines like engineering and technology and aspire to start their own ventures. The book providing a comprehensive understanding of startups and unicorns, including strategies for transforming startups into unicorns moves on to identifying the core problems and discovering effective business solutions to address them. Finally, it offers in-depth, practical knowledge of various business functions, including strategy, operations, finance, marketing, sales, and distribution. The book will prove to be a handholding guide for its readers and will offer mentorship and support to aspiring entrepreneurs for running a successful business. KEY FEATURES • Real-life examples to pinpoint the core business issues and discover their appropriate solutions. • Clear explanations of business strategy with practical examples. • Marketing strategies with relevant examples. • Applied explanations of various financial practices using practical work examples. • A detailed explanation of various operations, along with practical examples, to help effectively manage startups. • Explain essential elements that play a role in distribution management. • Includes information about promising areas for startups for aspiring entrepreneurs. TARGET AUDIENCE • MBA/PGDM • B.Tech/M.Tech • Entrepreneurs

Startups and Crisis Management

Drawing on a mixture of theory, cases, and interviews, Startups and Crisis Management provides a valuable overview of how new ventures fared in the wake of the COVID-19 pandemic. It then considers the wider lessons for startups operating in times of crisis and adjusting to the ‘new normal’. The macroeconomic shocks of rising unemployment, lockdowns, and remote working have impacted the entrepreneurial ecosystem and raised questions about how startups can survive, adjust, and thrive once more. This book analyses the reciprocal relationship between startups and their ecosystems, using theoretical lenses such as push and pull factors, necessity entrepreneurship, networking, and embeddedness. Each chapter contains case studies based on interviews with individuals from startups around the world, exploring how real-life firms reacted to the coronavirus crisis. This illuminating text will be a useful resource for modules exploring startups during times of crisis, and courses on entrepreneurship and crisis management more broadly.

Startup management