Strategy Pure And Simple
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Strategy Pure and Simple
"comes this bold new approach to helping CEOs set clear goals for their organizations, establish effective strategies for reaching them, and communicate those strategies persuasively to the employees.
Strategy Pure & Simple II: How Winning Companies Dominate Their Competitors
Author: Michel Robert
language: en
Publisher: McGraw-Hill Education
Release Date: 1997-11-01
Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert offers today's executives guidance in strategy formulation, implementation, and deployment. Filled with examples drawn from the experiences of today's commercial leaders and interviews with CEOs of companies in a variety of industries, this updated edition of a revolutionary and inspiring best seller offers a sure-fire process of strategic thinking that's been tested and refined in the "war rooms" of America's most successful corporations.