Survey Research Practice

Survey Research Practice

The Practice of Survey Research

Unique in its integration of theory and application, The Practice of Survey Research explains survey design, implementation, data analysis, and continuing data management, including how to effectively incorporate the latest technology (e.g., SurveyMonkey and Qualtrics). Data management and analysis are demonstrated and explained through statistical software including SPSS, SAS, and STATA. In addition to helping students develop a complete understanding of survey research from start to finish, authors Erin E. Ruel, William E. Wagner, III, and Brian Joseph Gillespie also address the challenges and issues of specific disciplines.

Survey Research in Practice

Providing a thorough introduction to all the steps involved in designing and carrying out a survey, this text incorporates coverage of surveys that involve interviewing and those that use self-completion methods. The book covers each aspect of the survey process from conceptualisation and design, through to data processing and management, including a discussion of issues such as survey quality and errors, dealing with non-response and the role of the field interviewer. Separate chapters discuss ethical and legal considerations and survey project management and the text is interspersed with concrete practical examples and advice. Survey Research Practice will be invaluable to students who need to know how surveys are carried out and will be a valuable reference for researchers and practitioners who may be carrying out a survey for the first time.