The Changing Consumer
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The Changing Consumer
The consumer ethic is ubiquitous. Everything we do, see, hear and even feel appears to be connected in some way to our experience as consumers. The increasingly high profile of debates over consumption, consumer culture, consumer behaviour and consumer rights reflects a world undergoing rapid change. The Changing Consumer charts the nature of that change, as well as discussing why consumption has become so important and what role, if any, it plays in underpinning social, economic and political transformation. Featuring contributions from some of the leading theorists of consumption from across a range of disciplines, this collection includes chapters on: * men's consumption and men's magazines * the changing profile of women as consumers * the representation of consumption on popular TV shows * consuming retro chic * the symbolic and emotional role of alcohol consumption. Drawing on fascinating case-studies throughout, this book will be essential reading for students and academics interested in the study of consumption.
The Evolving Marketplace: Key Consumer Trends Shaping the Future of Retail
Unveil the transformative landscape of retail in "The Evolving Marketplace: Key Consumer Trends Shaping the Future of Retail." This comprehensive guide delves into the latest industry insights, empowering you to stay ahead of the curve. Discover the changing consumer preferences, emerging technologies, and innovative business models that are reshaping the retail landscape. From the rise of e-commerce to the resurgence of physical stores, explore the factors that are driving these trends. Learn how to anticipate consumer demands and adapt your strategies accordingly. This book is an indispensable resource for retailers, marketers, and business professionals seeking to navigate the complexities of the evolving marketplace. Whether you're a seasoned veteran or just starting out, you'll gain invaluable knowledge to guide your decision-making and drive success in the ever-changing world of retail. Within these pages, you'll find a wealth of practical insights and case studies to help you stay informed about the latest trends. Empower yourself with the knowledge to thrive in this dynamic and competitive environment. Join the ranks of forward-thinking retailers who are embracing the future of retail. By harnessing the insights in "The Evolving Marketplace," you'll stay ahead of the competition and seize the opportunities that lie ahead.
The Changing American Consumer
The beginning of the 21st century witnessed a three-act drama that has changed the face of American life. Act I saw the horror of 9/11 and the nation facing up to the reality of terrorism. In Act II economic life as we knew it collapsed in the financial meltdown of 2008 and the "Lesser Depression" that followed. Now, Act III is unfolding in a new climate of consumer caution, fiscal responsibility, and long-term planning. Businesses can no longer simply create a product and expect to sell it. They must identify the needs and wants of their target market. And then effectively communicate with that market. The Changing American Consumer draws lessons from ongoing survey based analysis of the attitudes, expectations, and intentions of US consumers of all ages and income brackets from BIGinsight.com. This research and analysis reveal the long-term consumer trends that are emerging in the wake of the socio-economic upheaval of the past decade. The lessons drawn will prove vital in assisting companies as they refocus in a changing and uncertain new market.