The Win Without Pitching Manifesto Book

The Win Without Pitching Manifesto

Contagious You: Unlock Your Power to Influence, Lead, and Create the Impact You Want

The much-anticipated follow-up to Contagious Culture shows aspiring leaders how to embody the qualities they wish to cultivate in their organizations. In Contagious Culture, Anese Cavanaugh proved that it’s possible to create an energized and engaged organizational culture that spreads from person to person. Now, in Contagious You, she hones in on the individual, showing us how each of us is contagious in our own way and stressing the importance of leading with intention to achieve positive results. For anyone who’s sought to create change, or felt sucked into the drama and chaos of a toxic work environment, this book will advance the notion that everyone at an organization is a leader – for good or for bad – and that leaders have tremendous power to influence those who follow their example. The quality of our leadership is based upon our intentions, energy, and presence. By emphasizing authorship, self-care, and response-ability (not responsibility) as leadership skills and therefore cultural amplifiers, Contagious You shows you how to walk the path of more effective leadership while navigating the road blocks in your way. Whether these road blocks are working with negative co-workers with secret agendas and unrealistic expectations, or just the general “busyness” of life and its excessive demands, this book will take you on a journey to create more space, more courageous leadership, and stronger collaboration to influence others and create the impact you desire. The common denominator is YOU. No matter what level you’re on, your intentions, energy, and presence impact your ability to do anything within your life. Contagious You is an invitation to UNLOCK your own power. YOU set the tone. YOU are the culture. So show up, lead, and intentionally become the change you wish to see.

Stop Asking for Pitches

The problem isn't your agency-or your internal team. It's the system you're both stuck in. This is a book about breaking that system. For too long, creative marketing has been judged by speed, price, and popularity-leaving strategy undervalued, creatives burned out, and clients frustrated. In this bold and practical manifesto, inspired by that of Blair Enns (The Win Without Pitching Manifesto), strategist and creative director Camden Bernatz offers a smarter path forward. One that replaces pitch cycles, vague briefs, and surface-level campaigns with clarity, trust, and long-term creative partnership. Whether you're a marketer or the one who hires them, this book will change how you approach the work-and each other. There is a better way.