Understanding Brands Module Note
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Understanding Brands, Module Note
For many firms, the brands associated with their products and/or services are their most valuable assets, and, hence, much management attention is given to designing, communicating, nurturing, and protecting them. This note is designed to provide an understanding of brand management strategies firms use to build, sustain, and leverage their brands.
Abstraction for Programmers
"This book is meant to provide an introduction to the controlled use of abstraction in planning and designing computer programs"--Preface