Understanding Brands
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Understanding Brands
Good brand management is the route to getting a brand to work harder, make its proper mark and achieve success. For those who know that brand management is crucial but don't know how to go about it, the author illustrates what a brand is, what it can do for them, and how it supports the strategic goals of the business.
Understanding Brands
Understanding Brands tackles the whole spectrum of issues which have made branding a key topic of '90s business - from the background of brand definition & structure, through media planning & packaging, to aspects such as creativity & valuation
Managing Brands in 4D
Author: Jacek Pogorzelski
language: en
Publisher: Emerald Group Publishing
Release Date: 2018-06-14
The main value of this book is an organized and systematic approach to branding, supported by literature research, findings and practical implementation.
