Untapped
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Untapped
Author: John Weiser
language: en
Publisher: National Geographic Books
Release Date: 2006-06-11
Most companies mistakenly dismiss low-income markets as commercial wastelands. Yet many top corporations -- including IBM, Ford, Hewlett Packard, and Texas Instruments -- have discovered that investing in and partnering with underserved communities can yield significant profits. Based on rigorous research spanning seven years and 50 cases, ""Untapped"" shows how serving consumers and suppliers at the bottom of the pyramid can be the key to addressing corporations' pressing needs: increased sales, a qualified workforce, marketable innovations, reduced costs, and increased quality. But as corporations benefit, so too do communities, through better products, prices, and services, more meaningful job opportunities, and an increased market for their own goods and services. The authors' blend of proven strategies, practical tools, case studies, and cogent insight shows managers how to maximize profits while helping community residents increase income and assets, creating a relationship of mutual gain.
Untapped Resources
Author: Kalyani Mehta
language: en
Publisher: Cavendish Square Publishing
Release Date: 2005
A paradoxical outcome of modernisation and improved mortality rates in Asia is the emergence of an ageing population, particularly the women. Older women in Asia, having assumed the subservient role in society, are not well placed to fend for themselves in a society that threatens to relegate them further down the social ladder. This book comprises papers on the conditions and concerns of women in societies across Asia, highlighting specific problems and proposals that need to be looked at urgently.
Untapped Options
A health care and organizational consultant explain how to align the attainment and loyalty of employees with customer retention through shared organizational values, vision, and mission. Intended for health care CEOs; board members; senior-level managers; directors of human resources, marketing, public relations, and planning; and trainers and developers. Annotation copyrighted by Book News, Inc., Portland, OR.
