Words Matter

Words Matter: The "Language" that Girls Need to Speak

Words matter. Some more than others. Have you ever felt that some words colour your world without giving you a choice? In colours that create a context that don't give you the freedom to exist or express on your terms. That ends now. This book is a compilation of forty words that help the reader to choose their vocabulary in a way that allows them to redefine how human beings are treated. With equality. And with respect. Our sisters, wives and mothers have suffered consequences of a language that has been fed into our minds since we were born. Those in relationships with them have suffered repercussions of the narratives these words have created. Let us make sure the same doesn't happen to our daughters. Essential reading for boys, girls and every human being who believes in human dignity. 'This book should be the bible for women and a guideline for men' - Dr.Jija M.HariSingh Former Director General of Police, Bangalore. 'This book breaks down often complex topics to its core by using illustrations and poems. It is so powerful, you can't help but feel the impact of these words deep within. Every woman needs this book to nurture the little girl inside of her. This book is for every person who would like to understand true equality.' Bhairavi Prakash Amani Social Innovation Management Fellow and the Founder of Mithra Trust 'I could experience every word in this book. The book spoke to me like a friend' Shilpa 8th grade student, Studying in a government aided school in Bangalore "Every book you buy, contributes to the education of the girl child, as part of the proceeds will fund the HopeWords Foundation."

Words Matter

In a twenty-first-century global economy, in which multinational companies coordinate and collaborate with partners and clientele around the world, it is usually English that is the parlance of business, research, technology, and finance. Most assume that if parties on both ends of the conference call are fluent English speakers, information will be shared seamlessly and without any misunderstanding. But is that really true? Words Matter examines how communications between transnational partners routinely break down, even when all parties are fluent English speakers. The end result is lost time, lost money, and often discord among those involved. What’s going wrong? Contrary to a common assumption, language is never neutral. Its is heavily influenced by one’s culture and can often result in unintended meanings depending on word choice, a particular phrase, or even one’s inflection. A recent study of corporate managers found that one out of five projects fail primarily because of ineffective transnational communication, resulting in the loss of millions of dollars. In Words Matter, you will venture into the halls of multinational tech companies around the world to study language and culture at work; learn practical steps for harnessing research in communication and anthropology to become more skilled in the digital workplace; and learn to use the “Communication Plus Model,” which can be easily applied in multiple situations, leading to better communication and better business outcomes.

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