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Branded!
Written through the eyes of retail and technology executives, Branded! explores retailers who are successfully implementing social media and mobility strategies. Market-leading retailers are engaging technology-savvy customers though social media and mobility. Branded! reveals how these digital communication channels are an extension of a retailer's culture and strategy resulting in building brand equity. Comprehensive reviews of Starbucks, Zappos, Wet Seal, Macy's, 1-800-Flowers.com, JCPenney, Pizza Hut and Best Buy are featured. Branded!: Provides a clear review of social media as well as the rapid changes in the development and use of mobility. Demonstrates why retailers cannot 'wait and see', and must move rapidly Shows how each company's social media and mobility initiatives are based on the individual personality of the company. Discusses sophisticated analytic tools that enable retailers to measure their performance and make informed decisions on the data
The Business of Transportation
Author: Darren Prokop
language: en
Publisher: Bloomsbury Publishing USA
Release Date: 2014-05-12
This is a must-have resource for anyone interested in the latest information about the complex field of transportation—and how it is transforming today's business environment. This wide-ranging, two-volume work explores the transportation industry in all its many guises. It demonstrates how transportation is vital to most businesses and how it facilitates trade and globalization. It also explains how transportation figures into environmental and supply chain security challenges in the modern world. The contributors get into the nitty-gritty of how the business of transportation works and who the players are. Equally important, they show why those who depend on transportation in their business cannot afford to ignore such details when seeking greater efficiency, growth, profit, and market share.
Metric Handbook
Significantly updated in reference to the latest construction standards and new building types Sustainable design integrated into chapters throughout Over half of the entire book has now been updated since 2015 Over 100,000 copies sold to successive generations of architects and designers This book belongs in every design office. The Metric Handbook is the major handbook of planning and design data for architects and architecture students. Covering basic design data for all the major building types it is the ideal starting point for any project. For each building type, the book gives the basic design requirements and all the principal dimensional data, and succinct guidance on how to use the information and what regulations the designer needs to be aware of. As well as buildings, the Metric Handbook deals with broader aspects of design such as materials, acoustics and lighting, and general design data on human dimensions and space requirements. The Metric Handbook is the unique reference for solving everyday planning problems.
