Hacking The Human
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Hacking the Human
Author: Mr Ian Mann
language: en
Publisher: Gower Publishing, Ltd.
Release Date: 2012-09-28
Ian Mann's Hacking the Human highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Offering more than a simple checklist to follow, the book provides a rich mix of examples, applied research and practical solutions for security and IT professionals that enable you to create and develop a security solution that is most appropriate for your organization.
Hacking the Human
Information security is about people, yet in most organizations protection remains focused on technical countermeasures. The human element is crucial in the majority of successful attacks on systems and attackers are rarely required to find technical vulnerabilities, hacking the human is usually sufficient.Ian Mann turns the black art of social engineering into an information security risk that can be understood, measured and managed effectively. The text highlights the main sources of risk from social engineering and draws on psychological models to explain the basis for human vulnerabilities. Chapters on vulnerability mapping, developing a range of protection systems and awareness training provide a practical and authoritative guide to the risks and countermeasures that are available.There is a singular lack of useful information for security and IT professionals regarding the human vulnerabilities that social engineering attacks tend to exploit. Ian Mann provides a rich mix of examples, applied research and practical solutions that will enable you to assess the level of risk in your organization; measure the strength of your current security and enhance your training and systemic countermeasures accordingly. If you are responsible for physical or information security or the protection of your business and employees from significant risk, then "Hacking the Human" is a must-read.
Hacking the Human Mind
Author: Richard Shotton
language: en
Publisher: Harriman House Limited
Release Date: 2025-09-30
'A book for the ages.' —Rory Sutherland, Author, Alchemy How did the world's best brands get so big? They had more than great products — they hacked the human mind. This book reveals their secrets. Richard Shotton (The Choice Factory, The Illusion of Choice) and 9x CEO MichaelAaron Flicker take a look at the behavioural science underpinning the success of 17 leading brands, including Apple, Dyson, Red Bull, and Starbucks. What is it about Amazon that pulls us back again and again? How does a two-minute wait make Guinness taste better? Why do we pay more for water than we know it’s worth? The answers are here. And it’s not just theory. Hacking the Human Mind is a practical guide, filled with techniques for you to try today. So you too can make your brand the one people reach for — without them ever really knowing why.