Publicity
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Publicity's Secret
Introduction: communicative capitalism : the ideological matrix -- Publicity's secret -- Conspiracy's desire -- Little brothers -- Celebrity's drive -- Conclusion : neo-democracy.
The Complete Guide to Book Publicity
Author: Jodee Blanco
language: en
Publisher: Skyhorse Publishing Inc.
Release Date: 2004-05
This text provides authors and publishers with information on how to conceptualize, develop and implement a winning, multi-dimensional book campaign. It discusses differences between trade and consumers and how to construct a campaign and also includes exercises.
