The Product Manager S Handbook The Complete Product Management Resource
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The Product Manager's Handbook
A practical manual examining the role and operation of product management; planning skills for product managers; product skills; and functional skills, with chapter-ending checklists, cases illustrating product managers in action, and a glossary. Annotation copyright by Book News, Inc., Portland, OR
The Product Managers Handbook, 3E
Author: Linda Gorchels
language: en
Publisher: McGraw Hill Professional
Release Date: 2005-11-28
Previous editions sold more than 17,000 copies Now includes a CD-ROM with Excel Worksheet templates and features new chapters on product management brand strategy and international perspectives Linda Gorchels is a well-known product management authority, and the author of The Product Manager's Field Guide and The Manager's Guide to Distribution Channels
The Product Manager's Field Guide
Author: Linda Gorchels
language: en
Publisher: McGraw Hill Professional
Release Date: 2003-02-12
The ideal companion to the author's bestselling The Product Manager's Handbook, The Product Manager's Field Guide expands upon the overview and the responsibilities of product managers and delves into specific skills, abilities, and competencies to help them improve their performance. It provides readers with tools and exercises for functions such as marketing, planning, forecasting, and new product development and offers step-by-step instructions for activities designed to monitor and assess product-planning efforts.